This is SELFISH

Showing 1 to 3 of 3 articles
  • Every swimsuit tells a story long before it reaches you.

    Every swimsuit tells a story long before it reaches you.

    When we look at a swimsuit, we often only see the finished product. Yet behind every Selfish design lies a long process of reflection, decision-making, and refinement.

    Naomie Caron
  • SELFISH: Why I Chose This Name (And Why It Still Makes People Uncomfortable)

    SELFISH: Why I Chose This Name (And Why It Still Makes People Uncomfortable)

    For many people, the word selfish immediately carries a negative meaning: selfishness, individualism, putting yourself before others.

    For me, it means the exact opposite.

    It represents a woman's fundamental right to exist for herself.

    Naomie Caron
  • Elle Canada - How our brand is changing the industry

    Elle Canada - How our brand is changing the industry

    We are super thrilled to be once more featured in Elle Canada magazine. But this time with a full picture interview. Erica Ngao circled perfectly the essence of our brand.
    Naomie Caron