This is SELFISH
Showing 1 to 4 of 4 articles-
Every woman is different. Our swimsuits are too.
When shopping for a swimsuit, we often think we are choosing a style.
But in reality, we are sometimes choosing something else.
An image, a silhouette.
An idealized version of who we would like to be.
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Every swimsuit tells a story long before it reaches you.
When we look at a swimsuit, we often only see the finished product. Yet behind every Selfish design lies a long process of reflection, decision-making, and refinement.
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SELFISH: Why I Chose This Name (And Why It Still Makes People Uncomfortable)
For many people, the word selfish immediately carries a negative meaning: selfishness, individualism, putting yourself before others.
For me, it means the exact opposite.
It represents a woman's fundamental right to exist for herself.
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Elle Canada - How our brand is changing the industry
We are super thrilled to be once more featured in Elle Canada magazine. But this time with a full picture interview. Erica Ngao circled perfectly the essence of our brand.
