Go Ahead – be Selfish
Handmade with love in our Montreal studio, SELFISH swimwear is an ethical and responsible swimwear brand based in Canada.
Private fittings
Swimwear Shopping Meets Simplicity
Join us at the Atelier or via Zoom for a private fitting, where you’ll get personalized advice and recommendations. Swimwear shopping is a personal experience and we honour that – expect nothing but great vibes and good energy.
We take pride in designing a variety of swim pieces with the intention of having you feel your best.
Made in quebec, canada
Organic sunscreen
The time is over when protecting yourself from the sun meant looking like a snow man! Rieka sunscreen is quickly absorbed by the skin and offers water resistant protection (40 minutes) while being safe for coral reefs. Rieka sunscreen contains no nanoparticles and chemicals that are harmful to marine life such as oxybenzone, triclosan or parabens.
In addition to having a light texture that leaves no oily sensation, it contains Prickly Pear Seed Oil, known for its antioxidant properties, and also argan and jojoba oil that hydrate the skin deeply. It's so hydrating we almost want to use it indoors!
Complete the Look with Cover-Ups
We’ve got you Covered
Lounging by the pool or at the beach never looked so good.
Browse our selection of airy and breezy cover-ups, kimonos, and beach dresses that take your swimwear look to the next level. These styles are limited quantity so don’t wait!