1. Use of Personal Information

Personal Information means any information, including Sensitive Data, that is about an identified or identifiable individual, received or derived by Selfish swimwear and recorded in any form. Personal Information remains personal, even if it is otherwise public. Personal Information does not include information that was modified or sanitized so that it can no longer be used to directly or indirectly identify an individual (anonymous personal information).

You can browse on our Website without giving us any personal information. However, with your consent or if a law requires us or allows us to, we may collect, use, store, and transfer the following kinds of personal information about you:

• Aggregated information
• Contact information
• Employment information
• Financial information
• Identity information
• Marketing and communications information
• Purchase history
• Security footage
• Technical information

If we happen to collect, use, store, or transfer your personal information, we would only do so for one of the following purposes:

1) To enable you to make a purchase, return a purchase, or exchange an item

2) To support our marketing/advertising efforts

3) To register on our Websites

4) To respond to your requests, and to communicate information with you at your request

5) To improve the performance of level of service and the content of our Website

6) To prevent or detect crime, protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting)

2. Collecting Personal Information

As you interact with our Website, we will automatically collect technical Personal Information about your equipment, browsing actions, and patterns. We collect this Personal Information by using cookies, pixels, server logs, and other similar technologies. We may also receive technical Personal Information about you if you visit other websites employing our cookies.

3. Disclosing Personal Information

Except as otherwise set out herein, we will not disclose, trade, rent, sell, or otherwise transfer personal information about our customers to any external recipient without consent.

We may transfer your personal information to service providers who provide services on our behalf, i.e., who process payments, host our Website, send emails or other communications on our behalf, run our contests and promotions, or analyze our advertising effectiveness.

Selfish swimwear may disclose your Personal Information to a government institution that has asserted its lawful authority to obtain the information, or where Selfish swimwear has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person, or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to Selfish swimwear's legal counsel.

4. Website Information

We collect the Internet Protocol address of all visitors to our Website as well as related information such as the Internet browser and computer operating system you are using, time spent visiting the Website, usage patterns within the Website, and the domain name of the website from which you linked to our site. We collect this information to help us understand and improve your experience on our Website.

5. Personal Information Security

In order to provide you with an increased level of security, online access to certain personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. Selfish swimwear will never ask you for your password in any unsolicited communication.


We realize that our customers trust us to protect their personal information, and we take that task seriously. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorized service providers who require such information for the purposes described in this Privacy Policy. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control.


In addition, Selfish swimwear will never contact you to ask you information about your credit card number or bank account. You should only send such information to Selfish swimwear when you conduct a transaction, either by contacting us directly or by modifying your account online. If you receive a suspect email with a link to update the information on your account, do not click on this link. Go directly into your account at selfishswimwear.com. If a stranger contacts you, sends you an unsolicited email or asks you to confirm or give your password or personal or banking information, ignore the request and contact us immediately.

6. Your rights

Subject to certain exemptions, you have the following rights in relation to the personal information we collect about you:

1) You have the right to access your information

2) You have the right to rectify your information

3) You have the right to be delisted

4) You have the right to withdraw consent, deactivate your account, or unsubscribe

7. Contact Us

You may contact us at any time using the contact information below in the following cases: if you have any questions or comments about this Privacy Policy and or, wish to exercise one of your rights in relation to your personal information.


Please Contact




504-3333 Cremazie East blvd

Montreal, Qc, H1Z 2H8