Designer and founder of SELFISH swimwear, Naomie Caron, always thought there was a better way of doing fashion. Torn between the overconsumption of the fashion industry and the vocation for social justice, she decided to keep that passion close to her heart by making things differently.
Visionary designer and committed entrepreneur, Naomie is dedicated to transforming the fashion industry.
Outraged by the environmental impact and exploitative practices of the sector, she has established herself as a true catalyst for change.
A graduate in fashion design from Cégep Marie-Victorin, she gained invaluable experience working as a costume designer in the film industry for six years before founding SELFISH Swimwear in 2017. More than just a swimwear brand, SELFISH is a statement: celebrating all body types and restoring women's confidence with designs tailored specifically for them.
Committed to local and ethical production, Naomie prioritizes high-quality materials and Quebec craftsmanship, blending sustainability, social responsibility, and stylistic innovation. Through SELFISH, she is not just creating swimwear—she is shaping a movement where fashion embraces the body, well-being, and empowerment.
Her expertise and artistic vision have earned her industry recognition, including the Development and Innovation Award – Lingerie and Swimwear from Mmode and the Black designer of Canada Award of Excellence. Her work has also been featured in leading media outlets such as Elle Canada, Elle Québec, The Globe & Mail, La Presse, Refinery29, Vita Daily, as well as influential platforms like Coterie and Wolf & Badger.