The store

Our store

Montreal's Little Italy

We are thrilled to welcome you in our store, perfectly located in Montreal's little Italy. Discover our wide range of bathing suits, handmade by us, right here in our workshop, but also our variety of local brands that just like us, care about ethical and sustainable practices.

Our BRANDS

Local and sustainable

Find brands like Yoga Jeans, Bodybag, Marigold, Maillagogo, This Ilk, Lili & Trotro, Partoem, Heirloom hats, Saponaria, Flambette, Bkind, and many others. Shop from swimsuits, to pret-à-porter collections, to house goods, to jewelry and more!

“ I love shopping for swimsuits! “

said no women ever!

Our expertise

Personalized fitting service

Allow us to lend a hand in discovering the perfect swimsuit tailored to your needs and curves. We've assisted countless women, each leaving with a smile. Rest assured you'll walk away feeling confident and pleasantly surprised by your selection. That is the magic of our personalized fitting service.

See what our customers have to say about it

Thank you so much Naomie for all your time and patience during my fitting last week. I love both my suits and can’t wait for my next beach trip!!
- Diane McCoy
I NEVER thought I would go swimsuit shopping and love the experience but I did!! I went to two places and Selfish was superior: the fit, options (colours and style) and Naomie's skill and ease at guiding me helped me drop my insecurities pretty quickly.
-Nicole Rogers
The fitting for a custom swimsuit went well and I felt like I was in the hands of a savvy and capable designer. Can't wait to see the results!
-Myriam Dimanche